The Rise of the Metacity: How Remote Work is Reshaping Urban Dynamics

Richard Florida, a professor at the Rotman School of Management, discusses the impact of remote work on urban centers. In the past, cities were physically delimited, expanding with each technological advance. However, the COVID-19 pandemic and the accelerated adoption of digital technologies have allowed cities to create digital interlands. Contrary to media portrayals of people fleeing to smaller towns, remote work has reinforced a network of relationships between cities. This has led to the rise of 'Metacities,' which are digitally interconnected hubs that expand their economic reach without expanding their physical footprint. The research also shows that airports and air connectivity play a crucial role in this network. For organizations and individuals, this shift necessitates rethinking location and spatial strategies, focusing on significant connections and community building. Corporate location strategies should ensure proximity to talent clusters and diverse working spaces, while individuals should choose cities that align with their career goals and opportunities.