HBR IdeaCast

How Hybrid Work Is (And Isn’t) Reshaping Cities

46 snips
Dec 12, 2023
Richard Florida, a professor at the Rotman School of Management and the mind behind the 'creative class,' explores how remote work is reshaping cities. He discusses the emergence of 'meta cities' and their growing importance despite the rise of remote work. Florida delves into how digital technology is transforming urban landscapes and influencing talent flows. He emphasizes the need for reimagined corporate locations and vibrant neighborhood designs to foster social interaction in a hybrid work environment.
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INSIGHT

Work and Location

  • Work has always been tied to location, from farmlands to port cities and factory towns.
  • The creative class has clustered in urban centers, driving economic growth and high property prices.
INSIGHT

Digital Hinterlands

  • Cities, limited by commute distance, are expanding their reach with digital hinterlands.
  • These digital technologies connect cities, forming networks rather than isolated hubs.
ANECDOTE

Talent Flow Research

  • Richard Florida's research with BCG used LinkedIn data to track talent flows between cities.
  • Miami, Austin, and Nashville, often seen as independent, are strongly linked to New York, San Francisco, and Los Angeles, respectively.
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