How to REALLY determine how many unique podcast listeners you have

How to REALLY Determine How Many Unique Podcast Listeners You Have

Knowing the numbers about how of your downloads are listeners can help you get a more accurate figure about how well your subscription model will do. Tune in to learn how to get better analytics and some figures around how many listeners you can expect to convert.  

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:25] Podcast analytics using Spotify, Apple, Chartable, and Slack.
• [01:24] Standards set by the IAB about what counts as a download.
• [03:11] Only around 25% of your downloads are listeners.
• [03:26] The percentage of unique listeners that convert to subscriptions.
• [04:26] The importance of knowing the numbers for attempting a subscription model.

Resources From The Interview:

 

• Chartable
• Slack
• IAB
• Marketing School Pro
• Supercast

 

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