Masters of Scale Marc Lore wants an AI superapp to plan all your meals
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Apr 29, 2025 
Marc Lore, a billionaire entrepreneur and founder of Wonder, shares his ambitious vision for a superapp that uses AI to revolutionize meal planning. He discusses how his startup is reshaping the food industry through acquisitions like Blue Apron and Grubhub. Lore highlights the innovative integration of AI in personal nutrition, making healthy eating more accessible. He also reveals his bold move to lower prices, challenging the market norms, and emphasizes the importance of setting public goals for business success.
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Wonder's Vertical Integration Model
- Wonder is a vertically integrated food delivery platform owning both restaurants and delivery.
- This integration allows cooking 30 cuisines in a single kitchen with fewer staff and high-quality fresh food.
Marc Lore's AI Meal Planning
- Marc Lore relies on AI to autonomously plan about 90% of his meals.
- The AI customizes meals to his preferences and health data, making meal decisions effortless and healthier.
AI Enhances Meal Variety & Memory
- AI remembers all great meals you have ever had, offering variety and rotation.
- It acts like a better version of yourself, enhancing food experience and health optimization.