My Amazon Guy Advertising 2020 Tips for Amazon Seller Central #29
Advertising is difficult. Competition is going up. On this podcast we go over Questions to Ask to Improve ACOS & Revenue on Amazon Seller Central.
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Are there any stock out concerns?
Are all skus in ads?
MFN in ads?
FBA in ads?
Focus on key products?
Top 3 products should be main focus on ads.
Products not selling much at all, should they get special campaigns to boost them?
Are the ads segmented enough?
Large catalog - more segmentation
Multiple Manual non brand keyword campaigns
Budget on campaign runs out, may need dedicated best keywords into separate campaign so they don’t run out of budget.
Should we have campaigns for exact/phrase/broad? (Most likely do not need)
Is there enough budget on the campaigns? Running out of budget?
Do we need to ask the client to raise the budget?
New listings in ads?
New ads up? (Current client sheet has columns)
Brand custom image
Display product targeting
Any new ad campaign suggestions?
New campaigns with fixed bids?
Old campaigns up and down bids?
Ad placement % adjusted, should it be in place?
Only on top 3-5 keywords that are important and perform well. Create new campaign for best keywords, with % on top of search 100% up (or massage as needed)
Do we have enough display category targeting setup?
Can bid 15 cents on some campaigns here.
Are the CPCs in place good? High? Low?
How is the ACOS?
Is enough offensive ASIN targeting in place?
Ad groups using category targeting, negating ASINs
Negative keywords?
Campaign clean up? (Low priority)
Portfolios needed?
Archive bad paused campaigns?
Download bulk update tool for data gathering?
60 date download. Check box for placement data for campaign. Hit spreadsheet for download.
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