This Week in Startups

Google AR, Peloton pullback + David Friedberg: Cana, the first molecular beverage printer | E1365

Jan 21, 2022
David Friedberg, founder of The Production Board and Cana, joins the discussion on revolutionary beverage technology. Friedberg presents Cana, the first molecular beverage printer, which lets users create drinks at home, reminiscent of Star Trek's food replicators. He delves into how humans perceive taste, the potential impact on the beverage industry, and the environmental benefits. The conversation also touches on Google's upcoming AR headset and Peloton's attempts to navigate financial turbulence, making for an engaging listen on innovation and market shifts.
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ANECDOTE

All-In Impact

  • David Friedberg initially avoided the spotlight, preferring his work to speak for itself.
  • However, the All-In podcast increased his visibility, aiding hiring and investor interactions.
INSIGHT

Startup Success Factors

  • Friedberg believes startup success hinges on grit, bias for action, and narrative.
  • Narrative attracts employees, capital, and customers, exemplified by Elon Musk and Steve Jobs.
INSIGHT

Production Board Approach

  • The Production Board, Friedberg's incubator, identifies emerging science and technology trends.
  • They reinvent production systems, focusing on long-term bets and minimizing outside incentives.
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