This Week in Startups

Google AR, Peloton pullback + David Friedberg: Cana, the first molecular beverage printer | E1365

Jan 21, 2022

David Friedberg, founder of The Production Board and Cana, joins the discussion on revolutionary beverage technology. Friedberg presents Cana, the first molecular beverage printer, which lets users create drinks at home, reminiscent of Star Trek's food replicators. He delves into how humans perceive taste, the potential impact on the beverage industry, and the environmental benefits. The conversation also touches on Google's upcoming AR headset and Peloton's attempts to navigate financial turbulence, making for an engaging listen on innovation and market shifts.

01:29:05

Creator website

Episode guests

David Friedberg

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Episode notes

Intro

2min

Augmented Reality: Google’s Project Iris and the Future

7min

Evolving Gaming Technology and Startup Cloud Solutions

3min

The Future of Augmented Reality

10min

Healthy Eating Made Easy with Nutritious Frozen Foods

2min

Peloton's Financial Challenges and Innovative Solutions

10min

Revolutionizing the Beverage Industry: Innovation and Its Consequences

4min

Navigating Startup Success through Storytelling and Innovation

11min

Revolutionizing Beverage Production

26min

10.

Revolutionizing Beverage Creation

13min

David Friedberg joins to discuss The Production Board's latest company, Cana, which is making, the world's first molecular beverage printer. But first Jason and Molly break down some news. Google is reportedly working on an AR headset (2:15) and Peloton trying to improve their bottom line by raising prices and reportedly halting production and trimming headcount (18:54).

Then, David joins to chat about how his company Cana could totally remake the beverage industry with a device reminiscent of Star Trek's Replicator (36:57). You will learn:

1. How humans perceive taste.

2. How The Production Board incubates deep tech companies and evaluates if science is ready to be commercialized.

3. The way the Cana device will be able to recreate any beverage on demand.

4. Which types of beverages will be practical first.

Check out Cana: https://www.cana.com/vision

(00:00) Jason and Molly intro the show

(02:15) Google is building an AR headset

(10:19) Linode - Apply to their Rise program for founder-led, early-stage startups and get 3 years of discounts at https://linode.com/twist.

(11:33) The killer app for VR Goggles

(13:30) Over-under on when tech-savvy will use a headset daily

(18:55) Peloton's stock is down massively

(22:45) RealGoodFoods - Go to https://realgoodfoods.com and use code TWIST for $15 off!

(24:15) Peloton's cost cutting measures

(30:34) Jason's product requests for Peloton

(33:18) Molly and Jason discuss David Friedberg's new company

(35:53) Ourcrowd - Check out the deal of the week at https://ourcrowd.com/twist

(36:57) Interview - David Friedberg brings his company out of stealth

(38:05) Impacts of the All-In podcast on Friedberg's business

(42:09) The Production Board history and structure

(45:51) How The Production Board evaluates its projects

(49:05) The inefficiency of how humans make and consume products

(51:55) The story of Cana

(57:16) What beverages are easiest to print molecularly

(1:00:00) How the machine uses 80 flavor compounds

(1:02:13) Celebrity beverages, form factor and timeline

(1:07:42) Cana's R&D cycle

(1:13:57) The vision for the company

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