Printing Profits The Profit Showdown
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Dec 8, 2023 Jay De Souza, an eCommerce expert who has racked up over $2.5 million in sales on Etsy, dives into the world of online selling. He shares insights on choosing unique products versus trendy options and the balance between DIY design and professional help. The challenges of Q4 sales are discussed, emphasizing the need for proactive strategies and consistent branding. De Souza also reflects on the freedom of entrepreneurship, including the potential benefits of relocating to Belize and the importance of pricing for product value.
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Niche Focus
- Find a niche you are knowledgeable about to create unique products.
- Don't focus on competing but on offering something special.
Success Clues & Pareto Principle
- Analyze your current successes to find out what works and double down on it.
- Avoid listing numerous products and hoping for success. Focus on a few high-quality products.
Finding Unique Products
- Start with Etsy search auto-populate; don't overthink uniqueness.
- Look at existing products and add a unique design.