The Most Valuable Commodity Your Church Can Possess

Without attention, it doesn’t matter what message you’re sharing (0:55)

American Marketing Association wrote about how the average consumer is exposed to up to 10,000 brand messages a day (2:11)

Attention Span: the average human attention span has fallen from 12 seconds to about 8 seconds. (2:54)

Canadians with more digital lifestyles struggle to focus in environments where prolonged attention is needed. (3:53)

Early adopters and heavy social media users front load their attention and have more intermittent bursts of high attention. (4:38)

Best way to get attention is to go where the attention is already being given (5:27)

The Most Valuable Commodity Your Church Can Possess | Ep. 012