#96-Building a nonprofit brand that sparks OBSESSION with Emily Heyward

Hey.  So, my pal, Emily wrote a book called Obsessed.  She also happens to be the branding genius behind household brands like Casper, Boxed, and Allbirds.  So, yeah, she knows a thing or two about branding.  Listen in to this episode where Emily drops huge value bombs like:

1) How to simplify and streamline your message (literally, NOBODY needs to know about the mind-numbing details of your mission)

2) Why a five-minute elevator pitch is actually a massive failure

3) How to use qualitative research to WIN

4) How the fear of death will help you to clarify your message

5) How good branding is about the emotional experience of your end user and what Danny Meyer knows better than anybody.

Listen and learn!  To learn more about Emily, check her out here: https://redantler.com/

To buy Obsessed, click here: https://amzn.to/3f7Bure