Evidence-Based Management

Module 12 Aggregate - Weigh and pull together the evidence

May 1, 2022
Discover how aggregating evidence can significantly reduce bias and uncertainty in decision-making. Explore the power of Bayesian thinking, where beliefs shift as new evidence emerges. Learn the importance of questioning the strength of gathered evidence and considering alternative explanations. Understand the human struggle with probabilities and how it can lead to biases. Dive into practical examples from real-world applications and see how framing beliefs as probabilities can enhance your decision-making process.
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INSIGHT

Evidence Produces Probabilities, Not Proof

  • Evidence gives probabilities, not proof, in management decisions.
  • Use evidence to estimate how likely a claim is, not to claim certainty.
INSIGHT

Bayesian Thinking Counters Natural Biases

  • Humans misjudge probabilities and look for patterns where none exist.
  • Bayesian thinking helps update beliefs as new evidence arrives and counters cognitive bias.
ADVICE

Evaluate Strength And Alternatives Before Aggregating

  • Revisit each source and judge its strength before aggregating evidence.
  • Ask if alternative explanations fit the evidence better than your hypothesis.
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