“What got you here won’t get you there,” as the saying goes. And while a good blog is still a powerful marketing tool, one thing we can finally put to bed forever is the Comments section.

Today, we explain why — and what you can do instead.

We all remember the early days of blogging, when a lively Comments section could breed an active, engaged community of potential followers or customers. Comments sections were like a million little niche town squares, and helped launch more than a few businesses.

Those days are over. Now, the comments section isn’t just useless. It’s downright predatory.

In this episode, we’ll explore the downfall of the Comments section, and share how you can leverage great blog content more constructively. Your blog can still be the gateway to a strong, monetizable community. You just have to harness that energy in better ways.

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MBA2267 Why Blog Comments Are Dead + Free Ride Friday