Jessica Cross, Manager of Demand Generation at RollWorks, a division of AdRoll Group, joins the Content Experience Show to discuss taking content beyond top of funnel to direct the entire customer journey.
Special thanks to our sponsors:
In This Episode
- How lead times differ between B2B and B2C
- Why content is much more than just top of funnel marketing
- How to address your customer’s major questions through your content
- Who should be in charge of content ideation
Resources
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