#26. Gamifying Fashion: How BELLEMINT Is Changing the Game for Fashion Lovers - Amanda Lulewicz (Muus Collective)

Questions Amanda answered in this episode:

• Were you a gamer or what prompted you to take the huge leap from PR to mobile games?
• What’s been the biggest challenge you’ve faced since joining Muus Collective in your role as Head of Marketing?
• How are you leveraging partnerships with BELLEMINT? What do you think makes a good partnership with game studios?
• How are Bellemint users interacting with Revolve?
• What role do community and social experience play in BELLEMINT?
• What’s your strategy for UA?

Timestamp:

• 5:00 Amanda’s background
• 11:06 Fundraising challenges in Silicon Valley
• 14:50 Approaches to partnerships
• 20:21 Bellemint and Revolve’s partnership
• 25:30 Who are the “gamers”?
• 28:19 UA for fashion gamers and lovers

Mentioned in this Episode:

• Amanda Lulewicz’s LinkedIn
• Muus Collective