Mass Appeal chevron_right #26. Gamifying Fashion: How BELLEMINT Is Changing the Game for Fashion Lovers - Amanda Lulewicz (Muus Collective)
Feb 26, 2025
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Questions Amanda answered in this episode:
- Were you a gamer or what prompted you to take the huge leap from PR to mobile games?
- What’s been the biggest challenge you’ve faced since joining Muus Collective in your role as Head of Marketing?
- How are you leveraging partnerships with BELLEMINT? What do you think makes a good partnership with game studios?
- How are Bellemint users interacting with Revolve?
- What role do community and social experience play in BELLEMINT?
- What’s your strategy for UA?
Timestamp:
- 5:00 Amanda’s background
- 11:06 Fundraising challenges in Silicon Valley
- 14:50 Approaches to partnerships
- 20:21 Bellemint and Revolve’s partnership
- 25:30 Who are the “gamers”?
- 28:19 UA for fashion gamers and lovers
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