The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
375: The first Chief Digital Officer in the history of the Fortune 500, Atif Rafiq — Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action
Aug 28, 2023
Atif Rafiq, the first Chief Digital Officer in the history of the Fortune 500, shares breakthrough methods to drive innovation, creativity, and growth. He discusses his experience transitioning to McDonald's, implementing changes in service models, and navigating established organizations. The podcast explores the Decision Sprint method, crafting clear problem statements, building a following on LinkedIn, and ways to learn more about 'Decision Sprint'.
54:04
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Quick takeaways
- Clarifying the problem statement and considering diverse perspectives are crucial in decision-making process.
- Building a strong personal brand requires consistently sharing original ideas and insights in a specific niche.
Deep dives
Importance of Clarifying Problem Statements and Sourcing Questions
Clarifying the problem statement is crucial as it helps in avoiding judgment before having enough information. Sourcing questions from a diverse group of stakeholders enables inclusivity and ensures that all relevant perspectives are considered. This step is important because it helps in identifying the known unknowns and potential blind spots.
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