

My 10 Rules Of Copywriting Mentoring
22 snips Mar 18, 2024
A candid discussion on the speaker's 10 rules of copywriting mentoring, revealing insights into their mentoring approach and success. Emphasis on the importance of structured mentorship, studying direct response marketing copy, and the value of mentorship and coaching in copywriting. Encouragement for aspiring copywriters to embrace deliberate practice and consistent improvement.
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Deliberate Practice in Copywriting
- Copywriting, like any skill, requires deliberate practice and reflection.
- Analyze your work and get feedback to improve specific skills like writing headlines or transitions.
Sell to Learn
- New copywriters should sell something themselves to gain experience.
- This provides immediate feedback and practical application of copywriting principles.
Copywriter Mindset
- The "copywriter mindset" involves understanding the emotional motivations of your target audience.
- This goes beyond simple fear and greed to include shame, guilt, envy, and jealousy.