We Are For Good Podcast - The Podcast for Nonprofits 610. How to Reframe Your Engagement + Activate Supporters - Beth Saunders
Meet Beth, Founder of Beth Saunders Associates and creator of MapMoveMeasure—a practical framework that helps nonprofits build stronger, lasting relationships with supporters. 🤝
In this episode, Beth shares her journey from corporate banking to the nonprofit world and explores how a mindset shift can transform our work. She highlights the power of focusing on potential and abundance, rather than scarcity or limitations. 💛 Beth also dives into the human side of giving—how to move beyond data points and see the person behind the donation to build more meaningful connections. 🎧 Listen now!
💡Learn:
- How reframing challenges as opportunities helps us see beyond transactions to deeper impact
- Ways to engage supporters by clarifying vision, inviting them into the journey, and measuring connection
- How storytelling and purpose-driven work can spark powerful transformation
- Practical ways to measure engagement beyond dollars—like tracking how recently, how often, and how meaningfully supporters interact.
Episode Highlights:
- Activating Supporters for Engagement (01:09)
- Beth’s Journey to Nonprofit Consulting (03:01)
- Understanding Engagement and Data (06:57)
- The Power of Abundant Thinking (11:02)
- MapMoveMeasure Framework Explained (15:52)
- Key Metrics for Engagement Strategies (22:54)
- The Importance of Storytelling in Philanthropy (30:04)
- Look up and notice the big picture (32:10) Beth’s One Good Thing
Episode Shownotes: www.weareforgood.com/episode/610
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