On today’s episode of the Internet Marketing Podcast, Andy is joined by Martha van Berkel, co-founder and CEO at Schema App to talk about Schema Markup and why it’s a pivotal SEO strategy for 2020.

On the show you’ll learn:

What Schema Markup is and why it’s important
How Schema is evolving and accelerating
How marketers are using Schema today
How to know what to optimise when it comes to Schema
Where Martha sees Schema Markup heading in the future

Plus, Martha provides her top tip/key takeaway for the audience.

If you’d like to connect with Martha, you can find her on Twitter here. You can also find more information on how structured data works here.

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