Founder's Journal
How to Build a Community-Enhanced Business
Dec 13, 2023
Alex talks to Greg Isenberg about building a community-enhanced business, highlighting the benefits and strategies. They discuss the importance of community-building for businesses and provide examples of successful community-based products. The podcast also explores scaling an agency and the power of community, emphasizes the significance of having a clear mission and implementing rituals, and concludes with a call-to-action for listeners to provide recommendations.
14:50
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Quick takeaways
- Building a community around your business can provide an unfair advantage and increase your chances of success.
- Having a clear mission and establishing rituals within a community are essential for building a successful community-enhanced business.
Deep dives
The Power of Building Community Around Your Business
Building your business as a community or creating a community around your business can provide an unfair advantage and increase your chances of success. Greg Eisenberg, a renowned builder of community-based businesses, shares his expertise. Community-based products that either focus on building a community or enhance a community can outperform non-community-based products. Eisenberg discusses the step-by-step process of building a community-enhanced business and highlights the importance of having a clear mission and establishing rituals within the community. He provides examples of successful community-based businesses like Raffa, a cycling apparel store that offers a membership for cyclists to connect and participate in races.
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