The Power of Building Community Around Your Business

Building your business as a community or creating a community around your business can provide an unfair advantage and increase your chances of success. Greg Eisenberg, a renowned builder of community-based businesses, shares his expertise. Community-based products that either focus on building a community or enhance a community can outperform non-community-based products. Eisenberg discusses the step-by-step process of building a community-enhanced business and highlights the importance of having a clear mission and establishing rituals within the community. He provides examples of successful community-based businesses like Raffa, a cycling apparel store that offers a membership for cyclists to connect and participate in races.