USR 395: How To Build Your Audience With Podcasts

We have been talking a lot about organic marketing lately, aka how can you, a business owner or entrepreneur, reach thousands of people without spending hundreds of dollars a week?

Podcasting might just be your solution.

Having a podcast or being a guest on other podcasts is a great way to get exposure to new audiences, and you could be doing this every week. This strategy is low to no cost and gives you credibility on topics and subjects. If you haven't built podcast 'guesting' into your strategy, TODAY IS THE DAY!

(2:26) "When people bring someone on their show they want to make sure they are going to be relevant and captivating to their audience."

(4:00) "As your business grows and as you build a bigger fan base, you are in a stronger position to go on more relevant shows that have a larger reach."

(6:20) "While we have all the marketing tools, like Facebook ads and Google Adwords, it's not the same as engaging in a real, high-quality way."

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