Next in Media
The former President of Cameo Wants to Help Brands Go Shopping for Creators
Nov 21, 2024
Arthur Leopold, Co-founder and CEO of Agentio, shares insights on revolutionizing brand and creator matchmaking. He discusses how Agentio's innovative platform automates creator content buying, paving the way for efficient partnerships. With AI at its core, it offers brand safety and simplifies complex processes. Leopold emphasizes the shift from small influencer budgets to the vast paid media market, ensuring creators monetize effectively. The conversation highlights personalized storytelling as a powerful marketing strategy over traditional ads.
30:04
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Quick takeaways
- Agenteo streamlines brand-creator partnerships with an automated platform targeting inefficiencies in traditional influencer marketing through AI and data analytics.
- By shifting focus to the vast paid media market, Agenteo enables brands to scale creator collaborations while optimizing campaign performance and brand safety.
Deep dives
Empowering Brands with Argentio
Argentio is transforming how brands engage with creators by offering an automated platform that facilitates the buying of creator content. By addressing the historical complexities involved in these partnerships, Argentio streamlines the process, enabling brands to connect with a wide array of creators without the burden of lengthy negotiations. This shift is crucial, as brands often struggle to allocate sufficient budgets for influencer marketing compared to traditional paid media. The ease of use and efficiency afforded by Argentio allows brands to dedicate more resources to creative strategies rather than getting bogged down in administrative tasks.
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