BrainFuel E30 How to write copy that moves and motivates with Jeremy Moser
"here's my hook - now what is their potential question - next answer that question"
Today’s episode welcomes Jeremy Moser, an incredible content marketer. He is co-founder & CEO at uSERP, a performance SEO & Digital PR agency. Founded in 2019, Jeremy’s uSERP helps SaaS brands like monday.com, ActiveCampaign, Freshworks, Hotjar, and hundreds more, grow organic traffic and revenue.
Jeremy has also written a brilliant copywriting course (links below) and is co-founder of a new time-saving SAAS tool called Wordable - it takes care of a lot of the tedious aspects of content publishing, making it easy to publish things at scale.
This is a conversation on copywriting fundamentals. It runs on one theme: naturally pushing your readers into going from one line of copy to the next.
Jeremy breaks down the strategies to adopt to make your copy interesting, relevant, and SEO-friendly.
Book recommendation
High Output Management by Andrew S. Grove
Harry Potter series by J.K. Rowling
Guest Resources/useful links
Jeremy's course (I found it of great value) ➡️ https://www.copycourse.io/
A time-saving solution for content (I'm starting to wish we used this) ➡️https://wordable.io/
3 AHA moments
- "Read the room" Before writing your copy, make sense of where your audience is at in terms of their knowledge.
- Do not write from scratch. "Writing from scratch and not taking into account any direct audience/customer conversations is one of the biggest mistakes copywriters make. Because they forget the purpose is writing copy to drive action." (No we didn't pay him to say this! So essential!)
- Talk to your audience. Get on a call. Record it. Listen back. Use their words. Reflect on their words. Connect with the person behind the screen and drop the jargon.