The Psychology Behind Why Clients Choose Your Med Spa

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I unpack some of the biggest takeaways from our recent team retreat. Specifically, what actually makes patients choose a med spa.We walked through the entire client discovery process from the ground up, asking: If we were brand-new to aesthetics and looking for a Botox provider, how would we decide where to go? That conversation turned into a powerful checklist for building a strong foundation that every marketing strategy depends on.We cover…✅ The real-world “order of operations” patients follow when searching for a med spa✅ Why your Google Business Profile (reviews, photos, and star rating) can make or break first impressions✅ How to handle negative reviews without hurting your reputation and even turn them into trust-builders✅ What separates a 4.9-star med spa from an average 4.6-star practice (and why it matters)✅ Why your photos, cover image, and office aesthetic directly impact conversions✅ How to use pricing and positioning strategically to attract the right patients✅ Why consistency in branding, team presentation, and target personas matters more than you think✅ The right way to approach before-and-after photos, social media, and personality-driven marketingIf you’ve ever wondered why some med spas consistently attract more new patients, even with similar ads or offers, this episode breaks down the psychology and marketing fundamentals that set top-performing practices apart.They Ask You Answer by Marcus Sheridan: https://www.amazon.com/They-Ask-You-Answer-Revolutionary/dp/1119312973If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing