In episode 21, Erin Bury shares how she brings optimism to her leadership and how we can balance positivity with the challenges that come with business.

Erin Bury is the Co-Founder and CEO of Willful, a Toronto based startup building the online estate planning platform for today's generation.

Prior to founding Willful in 2019, Erin held senior roles at BetaKit and wrote for publications such as The Globe and Mail and Business Insider. She also led her own creative marketing agency, Eighty Eight, where she worked with clients such as Lyft, Telus, and Sony Pictures Television.

Erin recognizes that empathy, awareness and connection are key aspects of being a leader, no matter what kind of business you are leading, be it service based or product based.

Listen to this episode to remember just how important our actions are as leaders and how they directly impact our teams and our culture at work.