In a world where skydiving was his biggest thrill, Rohan Hayes never expected that a new passion would come soaring into his life. As he reminisces about his exhilarating experiences and the burnt-out skydivers he encountered, little did he know that his path would take an unexpected turn. 

👉 His professional journey began in the commodities industry before discovering a passion for marketing and winding his way into tech. This approach has made him a firm believer in a more systematic formula for growth. And then, he co-founded Snitcher, a B2B Lead Generation & Sales Acceleration.

How did Snitcher change the game for Rohan? Stay tuned to find out.

In this episode, you will be able to:

• Discover actionable insights from the SaaStock conference experience
• Gain a competitive advantage with Snitcher's visitor identification platform, turning anonymous website visitors into potential leads.
• Understand how to build a brand in the era of AI content.

The key moments in this episode:

00:00 - Introduction 

03:06 - The SaaStock Experience 

07:53 - Where does Snitcher fit into the modern MarTech stack?

11:23 - The road to $1 million ARR with 3 people

14:50 - Driving qualified traffic to your website

16:03 - Account-based approach to growth

20:17 - How an upstart brand can compete with entrenched category gorillas

23:36 - PLG: guiding not selling in free trials

33:14 - CSM role in a SaaS business

36:01 - How to build a brand in the era of AI content