118: How to Get Free Advertising Online

Below are the resources Ernie discussed in this episode.

• How to use free online “billboards” to market your practice, blog post by Ernie (summarizes the points covered in the podcast)
• Loom video demo- (Ernie demonstrates how he tweaks his LinkedIn “headline” bio on his iPhone)
• Linktr.ee service-Allows you to bundle several link sources and link to a page that hosts those links. Also allows you to track how many clicks each link gets.
• Here are the character limits for some popular online platforms: LinkedIn Headline (120), Instagram (150), Twitter (160), Facebook (101)
• Character Counter- A free web tool for calculating the number of characters in text.
• 10 LinkedIn Profile Summaries We Love- By Kate Reilly (2019)

General Resources

• Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/
• Focus on these essential tech tools for maximum traction in your practice.
• Take this short law practice assessment to identify your main strengths & weaknesses.

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