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My First 16: Welding Yourself to Early Customers with Marqeta's Jason Gardner
Nov 28, 2023
Jason Gardner, Co-founder of Marqeta, shares the beginning of Marqeta and their first customers. They discuss the challenge of finding product market fit and how to build customer relationships. Lastly, Jason gives advice to early stage founders on various topics including hiring and fundraising.
32:18
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Quick takeaways
- Marqeta's success was driven by being tightly integrated with their customers, forming strong relationships that contributed to their growth.
- Marketa found product-market fit by providing debit card solutions for food delivery companies and exploring the buy-now-pay-later space.
Deep dives
The Marketa Founding Story and Solving a Unique Problem
Jason Gardner, the founder of Marketa, shares the founding story of the company. After co-founding a payments company and selling it, Gardner wanted to tackle a new problem. The idea to put Groupon coupons on a card was inspired by a conversation with a friend at a sushi restaurant. Despite being told it had been tried before and failed, Gardner was determined to solve this unique problem and started Marketa in 2010. The company underwent several pivots and iterations before finding success.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode