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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
The 5 Keys to Content Marketing Success [Special Episode] (473)
Mar 28, 2025
In a lively discussion, key ingredients for content marketing success are unveiled. Setting clear goals and measuring outcomes are essential. Building audiences before selling anything is highlighted, with a focus on prioritizing promotion over production. The hosts advocate for the power of video podcasts and newsletters. They also discuss the impact of the evolving marketing landscape, emphasizing authenticity in messaging. Amusing banter about cinema adds a fun twist, alongside insights on managing tasks effectively.
49:16
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Quick takeaways
- Establishing clear goals and understanding your target audience from the very beginning is essential for success in content marketing.
- Integrating video content into strategies is crucial, as it enhances engagement and caters to the growing preference for visual media.
Deep dives
The Excitement of Happy Gilmore 2 Release
The announcement of 'Happy Gilmore 2' releasing on Netflix on July 25, 2025, has sparked significant excitement among fans of the original film. This sequel promises to bring back the beloved character of Happy Gilmore, played by Adam Sandler, which has many eagerly anticipating its release. Furthermore, the inclusion of Eminem in the cast has added another layer of intrigue for audiences, generating speculation about how his role could influence the film's reception. For fans who remember the original's comedic charm, this follow-up could provide a much-awaited opportunity for nostalgia and enjoyment.
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