This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose The 5 Keys to Content Marketing Success [Special Episode] (473)
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Mar 28, 2025 In a lively discussion, key ingredients for content marketing success are unveiled. Setting clear goals and measuring outcomes are essential. Building audiences before selling anything is highlighted, with a focus on prioritizing promotion over production. The hosts advocate for the power of video podcasts and newsletters. They also discuss the impact of the evolving marketing landscape, emphasizing authenticity in messaging. Amusing banter about cinema adds a fun twist, alongside insights on managing tasks effectively.
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Early Exit Planning
- Content creators should establish a clear purpose and desired outcome from the start.
- Consider exit strategies early, even if plans evolve, to guide strategic decisions.
Clear Goals and Measurement
- Define clear content marketing goals upfront (sales, savings, or sunshine).
- Align measurement with existing corporate metrics, avoiding novel approaches.
The Indispensable Show
- Focus on one "show" for a specific audience, delivering consistent, unique content.
- Ensure your content tilt attracts financial support, whether through ads or community.