The Edward Show

How Google’s Love for Variety Can Boost Your Sales

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Apr 18, 2025
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INSIGHT

Google's Variety Focus

  • Google prioritizes showing a variety of sources and media types in search results.
  • It includes different websites, videos, images from various platforms, reflecting its desire for diverse content.
ANECDOTE

PR Shrunk Sales Funnel

  • A business saw its sales funnel shrink dramatically after public relations articles indexed by Google.
  • Diverse press mentions built social proof, reducing sales calls and case study needs.
ADVICE

Feature Top Testimonials Early

  • Put your best testimonials right below the hero section at the top of your sales page.
  • Testimonials grab attention and are crucial social proof to convert visitors.
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