eCommerce MasterPlan Masterclass: Leveraging Community and Ambassadors for eCommerce Growth with Emily Hollender
Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms.
Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal.
Hit PLAY to hear:
- Emily’s exciting eCommerce journey
- Why brands should leverage customer feedback in their marketing strategy
- What the critical role of community is in long-term growth
- How to gain organic growth through owned channels
- Ambassador programs and how to implement them
- Community engagement as an important business component
Key timestamps to dive straight in:
[04:25] How Emily ended up doing community marketing.
[08:02] Unlocking sustainable organic growth without paid media.
[10:51] Centering customer in decisions, creating two-way dialogue.
[13:59] Investing in ambassador program takes time, dedication.
[18:26] New technologies and community management softwares offer exciting possibilities for creating branded digital communities. Focus on program integrity before investing in tools.
[20:11] Find out how your customers are being motivated.
[22:46] Incorporate community into business strategy for success.
[23:54] Listen to Emily’s Top Tips!
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