Brad Redding is the Co-founder and CEO of Elevar, which powers server-side conversion tracking for DTC brands on Shopify and Shopify Plus. With 17 years of experience in e-commerce, he has launched and optimized several businesses. Brad hosts the Conversion Tracking Playbook podcast and coaches agency owners at SaaS Academy.

In this episode…

With the rapid adoption of AI, data analytics has shifted from manual to automated, so companies must revise how they interpret and relay insights. Additionally, recent iOS updates have limited consumer data tracking, further complicating data analytics. How can you develop intuitive questions to optimize the data collection process?

Rather than arbitrarily studying data attribution or analytics tools for vague insights, e-commerce entrepreneur Brad Redding recommends gathering and reporting insights with specific business goals in mind. This involves asking pointed and analytical questions to narrow down relevant insights to accomplish the objectives. The launch of iOS 17 has modified data collection for private browsers, so Brad says to identify and transmit alternative user matching data to advertising platforms for activity metrics.

In today’s Up Arrow Podcast episode, William Harris chats with Brad Redding, the Co-founder and CEO of Elevar, about his projections for the future of data analytics. Brad explains how Elevar promotes precise data analytics, how to navigate evolving user privacy settings, and the importance of maintaining health and longevity as a founder.

The Ongoing Evolution of Data Analytics With Brad Redding