the bossbabe podcast
424: I Generated $20,000 From 4 Webinars: Here’s My Blueprint With Emily Houltram [The Sales Engine Series]
Oct 10, 2024
Join Emily Houltram, the founder of The Sleep Chief UK, as she shares her inspiring transition from corporate marketing to baby sleep consulting. Discover how she identified a niche, generated $20,000 from four webinars, and mastered effective marketing strategies. Emily emphasizes the importance of delegation, balancing motherhood and entrepreneurship, and the personal growth that comes from stepping outside comfort zones. Tune in for invaluable insights on building a fulfilling and freedom-based business while raising a family!
01:23:45
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Quick takeaways
- Emily's journey from corporate marketing to becoming a baby sleep consultant highlights the power of personal experiences in identifying niche markets.
- Effective marketing to ideal customers and the strategic creation of scalable online courses contributed significantly to Emily's $20,000 revenue from webinars.
Deep dives
Emily Holtram's Journey to Entrepreneurship
Emily Holtram, founder of The Sleep Chief, transformed her struggles into a thriving business by capitalizing on her marketing background and personal experiences as a mother. After encountering challenges during her pregnancy and the early months of motherhood, she became passionate about baby sleep and sought to create a system to facilitate better sleep for families. Through extensive research and practical application, she successfully implemented a sleep routine that resulted in significant improvements in her child's sleep patterns. This experience sparked the idea for her business, allowing Emily to shift from freelancing in marketing to establishing a consultancy focused on helping other parents achieve the same results.
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