Why most content creators will fail in 2026

Most creators will lose in 2026. Not because they're bad. Because they're chasing attention instead of building authority.

In this episode, Lee and James break down why vanity metrics are killing real businesses, why one-platform strategies are already outdated, and how long-form content is becoming the filter for higher-quality clients.

We cover:

• Why consistency on a monthly and quarterly level beats motivation

• Why multi-platform presence is now non-negotiable

• How to use short form to create reach and long form to build trust

• Why YouTube is still one of the biggest opportunities in fitness

• How to give away your best knowledge without killing your business

• The difference between attention and intention

If you want 2026 to be the year your content actually drives revenue, not just views, this is where you start.