436. The Power of Words in Building Your Dream Business with Mignon Francois

May 5, 2025

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Mignon Francois, founder of The Cupcake Collection and self-proclaimed "Director of Joy," shares her incredible journey from a struggling mom who couldn't pay her electric bill to building a destination bakery that ships nationwide. She discusses the power of vision, the importance of joy even during trials, and why storytellers have such an important responsibility.

Key Takeaways

Nothing exists apart from words - your vision and what you speak about your business has the power to create your future
When building a business, your vision takes your whole life to achieve, your mission is the vehicle to get there, and your values are the luggage you pack for the journey
It's okay to feel scared in your business journey - "if it doesn't make you afraid, then it's not big enough"
Look for joy even in difficult times - choose to become better, not bitter

About Mignon Francois

Mignon François is a #1 national best-selling author, entrepreneur and renowned baker who has inspired millions on her journey of going from drowning in debt to building a multi-million-dollar cupcake empire – The Cupcake Collection. She leveraged her $5 to feed her family and turned it into a legacy with over five million cupcakes sold.

Her grassroots story of success has garnered national attention from TODAY with Hoda and Jenna, Southern Living, Entrepreneur and Business Insider to name a few. She is the author of Made from Scratch: Finding Success Without a Recipe, where shares her story of finding success with no presets in place.

Mignon is a sought-after speaker and is committed to equipping and empowering people to change the trajectory of their lives.

In This Episode

[00:00] Welcome to the show!
[06:09] Meet Mignon François
[12:11] The Cupcake Collection
[18:02] Mignon's Story
[28:32] When to Grow Your Team
[32:18] The Power In Your Words
[40:40] Remember Your Why
[46:06] Connect with Mignon
[47:28] Outro

Quotes

"I just believe that cake makes you feel seen. You know, have you ever had a cake that didn't feel like, you did this for me?" - Mignon Francois

"Nothing exists apart from words. Our words have power to change. Our words have power to save. Our words have power to heal. Our words have power to create." - Mignon Francois

"If it doesn't make you afraid, then it's not big enough." - Mignon Francois

"As storytellers, we are wielding the most granular piece of earth. And we are being tasked with molding and shaping that which someone wants to communicate from the beginning." - Mignon Francois

"Your vision is gonna take you your whole life to get there. The mission is the vehicle you're using to travel to that life destination. And your core values are the luggage that you're packing for the journey." - Mignon Francois