The Hustle Daily Show Companies are high on tech…Starbucks isn’t
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Jul 1, 2025 Starbucks is taking a bold step by prioritizing human interaction over automation in a tech-driven industry. As sales struggled, the coffee giant is focusing on enhancing customer experience and comfort. Recent initiatives include a budget-friendly menu and a new craft coffee system. The conversation also dives into the shift in coffee culture, where customers crave connection and personalized service. Additionally, leadership changes in the fast-food sector spark discussions about innovative side hustles.
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Starbucks Backs Human Touch
- Starbucks is shifting from a tech-heavy, fast service approach back to a human-centered, cozy cafe experience.
- This strategic reversal counters the industry's broader trend towards AI and robotics in service enhancement.
CEO Rejects Automation Emphasis
- Starbucks' new CEO Brian Nichol rejects automation and plans to hire more baristas, emphasizing human interaction.
- This contrasts with other fast-food chains adopting robots and kiosks despite customer frustration.
Mobile Ordering Frustrations Hurt Sales
- Starbucks is struggling with sales partly due to mobile ordering frustrations and complicated drink customizations.
- They are pausing some tech deployments and testing increased labor, which seems to improve service.