
Companies are high on tech…Starbucks isn’t
The Hustle Daily Show
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Starbucks' Shift Towards Human Interaction Amidst Sales Struggles
This chapter explores Starbucks' strategic shift towards enhancing human interaction in response to declining sales, despite increasing technological integration. It highlights new initiatives aimed at improving customer experience, including a budget-friendly menu and the Siren Craft System, while addressing customer feedback on mobile ordering issues.
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