Charles Chakkalo is the Founding partner of Joey’z, an Amazon-first homewares brand. Since 2010, he’s been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer goods. They also now sell across Walmart and eBay and even have a Shopify store too. In total, annual sales are now over $10million with growth at 20% year on year.

In this episode, Charles shares the real behind-the-scenes of scaling on Amazon—covering the wins, the struggles, and the lessons every eCommerce owner can use to grow smarter and faster.

Hit PLAY to hear:

How Joey’s grew into a $10M Amazon-first brand with 20% YoY growth 🚀
Why Amazon makes life easy—but also traps sellers in dependency
The pros and cons of keeping warehousing and logistics in-house 🏭
Why retail arbitrage is fading and how private label builds stability
The hidden role of logistics mastery in beating competitors
What Charles sees as the next big growth move for Joey’s 🔑

Key timestamps to dive straight in:

[05:22] "AI Boom Reflects Shifting Focus"

[08:46] "Addicted to Amazon's Ease"

[12:20] Outsource Advertising and Software

[13:53] DTC Brand Growth Challenges

[17:19] Pivot to Private Label Products

[21:35] "Outsource Ops, In-House Amazon Fulfillment"

[24:32] Listen to Charles’ Top Tips!

Full episode notes here: https://ecmp.info/560

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Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo