Content Is Profit

E245. Ben Wilson: B2B Podcast Growth & How To Take Over The Podcasting World!

Mar 1, 2022

Ben Wilson, founder of a high-end podcasting agency and has grown a podcast to over 2M downloads per episode, discusses the importance of starting multiple podcasts, what makes a good conversational podcast, and the one thing most podcasters lack. He shares his insights on storytelling, engaging content, and time management in podcast creation.

53:51

Episode guests

Ben Wilson

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Crafting a narrative structure and asking unconventional questions keeps podcast conversations engaging.

Publishing content, including podcasts, can lead to personal growth, happiness, and success.

Treating podcasting as a treasure hunt, asking unexpected questions, leads to intriguing moments.

Deep dives

Creating Engaging Podcasts with a Narrative Structure

The host emphasizes the importance of crafting a narrative structure for podcast episodes and suggests asking unconventional questions to keep the conversation engaging.

Introduction

2min

Discussion of Sponsor and Introduction of Guest

2min

The Power of Storytelling and Taking Action

29min

Creating Engaging Podcast Content and Attracting New Listeners

10min

Creating Podcast Episodes and Time Management

9min

Wrapping Up and Expressing Gratitude

2min

Podcasting is gaining popularity. No doubt about that.

The increased competition pushes podcasters to improve their craft and shows. Constantly looking for ways to gain more attention and listeners.

That being said, not all podcasts are the same nor grow the same way. Specifically, B2B podcasts.

But what can we learn from someone that started a high-end podcasting agency and has grown a podcast to over 2M downloads per episode?

That’s what we set out to discover in today’s conversation with Ben Wilson, founder of Caspian Studios and host of How To Take Over The World.

Here are some of this conversation’s #GoldenBoulders:

🔥 Why You Should Start 10 Podcasts Instead Of Just 1!

🔥 What Makes A Good “Conversational” Podcast?

🔥 The “One Thing” That Most Podcasters Need, Yet Don’t Have…

🔥 And Much More!

Enjoy!

👉 Make sure to connect with Ben!

Connect with Ben!

Ben’s Podcast - How To Take Over The World

Caspian Studios

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