Content Is Profit E245. Ben Wilson: B2B Podcast Growth & How To Take Over The Podcasting World!
Mar 1, 2022
Ben Wilson, founder of a high-end podcasting agency and has grown a podcast to over 2M downloads per episode, discusses the importance of starting multiple podcasts, what makes a good conversational podcast, and the one thing most podcasters lack. He shares his insights on storytelling, engaging content, and time management in podcast creation.
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From Gym Tip To Podcast Career
- Ben started podcasting after a gym trainer connected him with a radio engineer and gave him equipment he didn't plan to use.
- That gear plus reading biographies led him to launch How To Take Over The World and join podcast studios.
Launch Many Prototypes Fast
- Start multiple podcast prototypes instead of committing to one to reduce fear of failure.
- Keep the ones that connect and discard the rest to discover what resonates quickly.
Find A Single Unique Hook
- For B2B podcasts, define your audience scope and ask them what they want to hear that they don't get elsewhere.
- Build a unique recurring question or angle that fills that unmet need.