Coffee & Compete Building a Compete Program Rooted in Reality | Dan Hamilton and Jason Oakley (Winner's Circle Replay)
Salesforce VP of Competitive Intelligence Dan Hamilton and Klue's Sr. Director of Product Marketing Jason Oakley sat down for a fireside chat at last month's Winner's Circle event, powered by the Compete Network. They talked about the importance of building a true partnership with sales, how to be agile and flexible when it comes to differentiation, and how being closer to reality on the ground and in the field with customers gives you the evidence you need to bring your findings and competitive recommendations to the boardroom and to your execs.
Catch the full session and five others from the Winner's Circle on the Compete Network Community Hub.
Timestamps:
(01:49) Jason and Dan introduction
(04:26) The evolution of Dan's competitive intelligence career at Salesforce
(07:11) Why all successful compete programs start by enabling sales
(07:35) Authors' favourite chapters
(11:23) What it means to really partner with sales
(17:00) How to nail strategic competitive intelligence
(20:51) How to nail tactical competitive intelligence
(26:28) Q&A with the audience
Check out more great compete content like this on the Compete Network.
About Klue:
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.
Host: Adam McQueen
Production: Grayson Ottenbreit
Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.
About the Compete Network:
The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.