

Roblox CEO David Baszucki Talks Google Partnership, New Parental Controls
Apr 2, 2025
David Baszucki, Co-founder and CEO of Roblox, shares insights on the company's exciting partnership with Google and the launch of new parental controls designed to enhance user safety. He discusses the shifting demographics of Roblox users, particularly the interest of the 17 to 24 age group, and how this impacts brand interactions and immersive shopping. Baszucki also touches on the platform's evolution towards higher-quality gaming, while envisioning a future where 3D interactions revolutionize communication in digital spaces.
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Roblox's Vision for the Future of Gaming
- Roblox aims to have 10% of all gaming run on its platform, believing gaming is still in its early stages.
- They focus on empowering creators to build businesses and monetize through virtual currency and subscriptions.
Roblox's Expanding User Demographics
- Roblox's user base is expanding to older demographics, particularly the 17-24 age group.
- This demographic is highly engaged on the platform, enjoying experiences such as NFL Universe and Dress to Impress.
The Future of Shopping in Roblox
- Roblox envisions a future where virtual shopping replicates and enhances real-world experiences.
- Users will try on clothes, explore brands, and seamlessly purchase physical or virtual items.