Union Craft Brewing: Fostering Creativity and Embracing Uncomfortable Challenges

Welcome to 'The Truth in This Art' podcast, hosted by Rob Lee, engage in this meaningful conversation with Jon Zerivitz, a co-founder and marketing director at Union Craft Brewing, Baltimore's renowned craft beer brewery, brings a dynamic blend of expertise in graphic design and branding to the company. As the creative director, his influence resonates strongly in the establishment's distinctive and lively identity.

In this episode, we uncover:

• The heart of Union Craft Brewing's mission, exploring how their passion for beer is a catalyst for fostering connections and creating a vibrant, enjoyable community in Baltimore.
• The story behind Duckpin Pale Ale, Union Craft Brewing's flagship beer, and how it exemplifies their dedication to crafting brews that strike the perfect balance between drinkability and flavor.
• Embark on a journey into the wellsprings of inspiration as Jon shares how his daughters' fearless approach to life ignites his creativity and fuels his drive to shape a brighter future.
• Explore the concept of originality as Jon discusses the transformative power of infusing your authentic self into your work, demonstrating how embracing your uniqueness can create something truly innovative.
• Delve into the philosophy of collaboration and its transformative effects on creative endeavors, as Jon highlights the dynamic synergy that arises when diverse talents converge to realize exceptional outcomes.
• Examine the unexpected advantages of embracing discomfort and pushing boundaries, unraveling how challenges and adversity can catalyze personal growth and pave the way for unanticipated triumphs.

Jon shares his early experiences with marketing and branding, including his love for concert posters and street art. He discusses the mission of Union Craft Brewing, which is to bring people together through beer and create a more livable and fun city. Jon also talks about the most popular beers at Union Craft Brewing, the role of a creative director, and the importance of originality in branding. He emphasizes the value of collaboration and the need to find the right people to achieve the best results. Jon also shares his sources of inspiration, including his two daughters, and the importance of embracing discomfort to foster creativity.

Mentioned in this episode:

Union Craft Brewery
Photography by David Colwell

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Host: Rob Lee
Music: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.
Production:

• Produced by Rob Lee & Daniel Alexis
• Edited by Daniel Alexis
• Show Notes courtesy of Rob Lee and Transistor

Photos:

• Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.
• Guest photos courtesy of the guest, unless otherwise noted.

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