Why is attaching your brochure to an inquiry reply a bad idea?

Jun 16, 2021

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You get a new inquiry. You want to reply quickly and get them some information. So, you copy/paste your carefully written reply, attach your brochure or price sheet and click SEND. What’s wrong with this picture? Well, honestly, there’s a lot wrong with that picture, especially the attachment part. When I wrote “Why Don’t They Call Me? 8 tips for converting wedding and event inquiries into sales”, I talked about how I wanted to ‘break’ your attachment buttons and why holding off on attaching is a better idea. Listen to this 10 minute episode and hear a different perspective on the attachment and how it can help you convert more leads by not attaching anything, at least not yet!

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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

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