

Ep. 489 - Want a Thriving Company Culture? It All Starts with Just ONE Powerful Question
In today's episode of the Second in Command podcast, Cameron reveals a transformative approach to measuring and improving workplace culture—one that many businesses overlook despite its powerful potential: The employee Net Promoter Score. (NPS)
You’ll hear about a deceptively simple metric that goes beyond typical satisfaction scores, revealing the true pulse of a company’s internal health. The conversation digs into why traditional methods often miss the mark and how a single question can unlock deep insights about employee sentiment, driving meaningful change without breaking the bank.
Get a look behind the scenes of real companies that leveraged this tool to climb the ranks of the best workplaces nationwide, illustrating how culture can become a strategic advantage. From thoughtful ways to gather actionable feedback to surprising tactics that boost morale and loyalty, the discussion explores how cultivating happiness at work directly fuels productivity and profitability. Along the way, you’ll discover how leaders can shift mindsets, set ambitious goals, and create a workplace where people genuinely want to stay—and thrive.
Whether you’re aiming to retain top talent, enhance teamwork, or simply understand what truly matters to your people, this conversation offers a roadmap to reimagine what a workplace can be.
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Enjoy!
In This Episode You'll Learn:
- How a simple one-question survey, the Net Promoter Score (NPS) can gather important feedback and improve company culture. (3:27)
- Why the process of gathering employee feedback is similar to writing a letter to Santa, as well as the importance of acting on that feedback. (4:33)
- Strategies for improving NPS, including setting ambitious goals and celebrating achievements. (10:59)
- The need to balance employee happiness with profitability, and why a high NPS can lead to increased revenue and profitability. (11:46)
- The impact of external competition and the importance of a strong company culture to retain employees. (12:27)
- And much more...
Resources:
Connect with Cameron: Website | LinkedIn
Get Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"
Get Cameron’s online course – Invest In Your Leaders