Beyond Influential
#63 Lauryn Evarts Bosstick of The Skinny Confidential on Evolving from Blogger to Businesswoman & How to Build an Empire on Authentic Influence
Episode guests
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Quick takeaways
- Building a strong personal brand requires providing value, inspiration, and entertainment to the audience.
- Niching down and finding a unique perspective is essential for success in the influencer space.
- Monetization strategies for influencers include partnerships, collaborations, affiliate marketing, and launching personal products.
Deep dives
Building a Strong Personal Brand
The podcast episode discusses the importance of building a strong personal brand and the value of maintaining a connection with the audience. The speaker emphasizes that the audience is the foundation of everything and highlights the need to provide value, inspiration, and entertainment to the target audience. The example of Lauren Everett's Bostick, the creator of The Skinny Confidential, is given as a case study of a successful personal brand that embodies authenticity. The importance of evolving with the audience and maintaining a long-term relationship with followers is emphasized.
The Power of Niche and Niching Down
Another key point discussed in the podcast is the power of finding a niche and niching down in the influencer space. The speaker mentions the importance of identifying a unique perspective and target audience, focusing on delivering content that resonates with that niche. The example of an influencer who provides affordable fashion options on Amazon is given as a successful demonstration of niching down. The speaker also highlights the need to evolve and grow with the audience while staying true to the individual's authentic voice.
Monetization Strategies and Future Plans
The podcast touches upon different monetization strategies for influencers, including partnerships, collaborations, affiliate marketing, and digital products. The importance of building long-term relationships with brands and focusing on quality over quantity is emphasized. The speaker mentions the potential of launching personal products as the ultimate goal in monetizing a personal brand. The challenges and rewards of writing a book are also discussed briefly, with a focus on the fulfillment and impact of having a published work.
Maintaining Accessibility and Responding to Audience
The speaker emphasizes the importance of staying accessible and responsive to the audience, highlighting that a platform's success is built upon the audience's support. They stress the need to prioritize engagement over disconnecting from the audience, even when busy with other commitments. By maintaining accessibility through open communication channels and being responsive to questions and messages, influencers can foster a strong connection with their audience.
Building and Managing a Team
The speaker discusses the process of building and managing a team as an influencer. They recommend hiring freelancers for specific tasks and finding individuals who complement the influencer's strengths and weaknesses. The speaker emphasizes the importance of loyalty, professionalism, and finding team members who are focused and driven. They highlight the need to create a positive team culture while refining the team through trial and error. Additionally, they share their experience of transitioning from a sole entrepreneur to an entrepreneur and the challenges of finding team members who care as much about the brand as the influencer does.
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