2min chapter

Beyond Influential cover image

#63 Lauryn Evarts Bosstick of The Skinny Confidential on Evolving from Blogger to Businesswoman & How to Build an Empire on Authentic Influence

Beyond Influential

CHAPTER

How to Niche Down in 2019

When did you feel like you needed to niche down or did you never feel that pressure to niche down? I really think like if I were advising someone I would tell them to start with a niche but now the niche needs to be even more unique than it would have been nine years ago. A lot of times when you do see depending on how negative the press is a lot of times they end up doing better. It's not truly negative.

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