This Week in Startups TEASER: Inside Transportation E3: Sandy Munro Talks Electric Vehicles, Tesla Model Y + More
May 2, 2020
Join Sandy Munro, an engineer and CEO of Munro & Associates, as he shares his insights on the electric vehicle revolution. He passionately discusses the Tesla Model Y, diving into its design and manufacturing costs. Munro recounts his journey from farm life to engineering leadership at Ford, influenced by Dr. Deming’s teachings. He compares Tesla’s advancements to competitors and reveals an impressive analysis of the BMW i3, teasing findings that bridge quality assessments between the Model 3 and Model Y.
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Career Path and Ford Experience
- Sandy Munro's career began in toolmaking and progressed to engineering roles, including a position at Ford during challenging times.
- His expertise in automation led to significant improvements in Ford's assembly lines.
Honest Analysis
- Sandy Munro emphasizes honest, unvarnished assessments in his engineering analyses.
- He prioritizes truthful reporting over pleasing clients, contrasting his approach with other consulting firms.
Initial Tesla Assessment
- Sandy Munro initially advised against analyzing the Tesla Model S, deeming it unremarkable.
- However, he later analyzed the Model X due to client insistence, producing a 2,000-page improvement report.