#175 - From Back-of-Room Sales to Bestselling Books: Bret Ridgway's Journey in the Speaking Industry

Description: In this episode, we sit down with Bret Ridgway, a 25-year veteran of the speaking industry. Bret shares his insights and experiences in building a profitable speaking business, tips for event promoters to increase back of the room sales, and maximizing membership site success. He also discusses the common mistakes that authors make and offers advice on how to avoid them.

Bret delves into the importance of getting on the right stages and the differences between being a fee speaker or a free speaker. He also shares some of the biggest changes he's seen in the information marketing world over the last 10 years and some of the biggest "oops" moments he's witnessed from speakers.

As a speaker or author, getting more gigs is crucial. Bret provides his tips on what it takes to get booked more frequently and why having a book is essential. He also talks about the biggest mistakes he sees routinely and shares the three key ingredients for success in the speaking and information marketing world.

If you're interested in the speaking industry and want to learn how to build a profitable speaking business, this is an episode you won't want to miss. Join us as we dive deep into the world of speaking, with Bret Ridgway as our guide.

To connect with Bret, visit his website: https://bretridgway.com/

Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence.

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