Charging for Client Ownership of Creative Work

When clients request full ownership of creative work like logos or branding, determining the cost and contractual agreement becomes essential. The episode highlights the importance of clarifying ownership rights, especially for creatives who typically retain ownership of their work by default. Examples discussed include pricing strategies such as upfront payment for complete ownership versus recurring fees over time. The episode stresses the need for clear communication and contractual agreements to ensure both parties understand the terms of ownership.