On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Rahul Vohra, Founder and CEO at Superhuman.

How do you build products that are 10X better than the competition? It almost always starts with a counterintuitive approach to the conventional.

Rahul is one of the rare founders and product builders with this conviction, building the fastest email experience in the world. Rahul was previously the founder of Rapportive, acquired by LinkedIn in 2014.

Rahul shares his frameworks on game design, customer onboarding, product development, positioning, and pricing to retain and delight users.

Specifically, Rahul covers:

3:23 - Brief intro to Superhuman

11:48 - Questions asked in the early interviews

18:03 - The new way to launch: most product launches are inherently flawed. Rahul breaks down how to do a far superior, measured launch in four distinct phases.

33:31 - The Superhuman onboarding process

40:31 - Superhuman's 6-step onboarding plan: Rahul's clever technique for getting user feedback, catching bugs, and building customer loyalty.

46:31 - To 10x your product, study game design: the five key product design factors that built Superhuman.


Learn more at https://tractionconf.io


Connect with Rahul Vohra: https://www.linkedin.com/in/rahulvohra/

Superhuman’s Product-Market Fit Engine: https://coda.io/@rahulvohra/superhuman-product-market-fit-engine 

Learn more about Superhuman at https://superhuman.com/

This episode is brought to you by:

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses, but the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6000 entrepreneurs from over 100 countries, of which 300 have grown their startups to Seed and Series A stage and raised over $2 Billion in funding. To learn more about Launch's programs or the Canadian Startup Visa visit https://LaunchAcademy.ca 

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