

857: MASTERMIND | She Means Business—The Money Masterclass for Women Who Want More
Jul 2, 2025
Join powerhouse guests Marcia Kilgore, a disruptive beauty entrepreneur; Cassie Ho, the fitness mogul behind Blogilates; and Stacey Flowers, a motivational speaker advocating for financial independence. They dive into women's financial empowerment, sharing their unique journeys and lessons learned. Marcia discusses innovative beauty product creation while Cassie reveals how she built a brand from scratch, all without outside investors. Stacey emphasizes the importance of mental health in entrepreneurship and the transformative power of financial independence for women.
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Cassie Ho's Fitness Brand Journey
- Cassie Ho transitioned from a corporate job she hated to becoming a successful fitness brand founder.
- She learned design on the job and overcame personal criticism and business setbacks.
Marcia Kilgore's Entrepreneurial Roots
- Marcia Kilgore started as a personal trainer, then built multiple beauty and footwear brands.
- She disrupted industries by focusing on quality, affordability, and loving what she creates.
USP and Communication Matters
- A business needs a unique selling proposition (USP) that clearly differentiates it in the market.
- Communication and product quality are key to winning repeat customers and growing a successful brand.