Branding, Blogging, and Q4: How to Stand Out Online with Madison Wetherill

Sep 9, 2025

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Optimizing your website for Q4 success, making your personal brand stand out, and adapting to the changing landscape of content creation with Madison Wetherill from Grace and Vine Studios.

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Welcome to episode 535 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Madison Wetherill from Grace and Vine Studios and Joyfully Mad.

Branding, Blogging, and Q4: How to Stand Out Online

In this conversation, Madison discusses the importance of personal branding and website optimization for food bloggers, especially as they prepare for the critical Q4 season. She emphasizes the need for food creators to carefully define their niche and audience, effectively communicate their brand message, and integrate your brand into your site.

Madison also shares strategies for standing out in a saturated market and the significance of calls to action on websites. The discussion highlights the evolving landscape of content creation and the need for bloggers to adapt to stay relevant and connect with their audience.

Three episode takeaways:

How to audit your own content — Madison shares how to review your site for user experience and brand messaging. She explains how to optimize individual blog posts to convey your personal brand and voice, why you must always review your blog on mobile, and how to ensure that every page on your website reflects your brand. Madison describes this process as the foundational work that will make your brand sustainable in the years to come — sold.
How to adapt to the changing landscape of content creation — Bjork and Madison discuss the importance of creating an online space and content style that is uniquely yours to stand out from AI (and in a saturated market). Engaging with your audience through personal stories can enhance connection, which is critical for building trust with your audience and moving beyond a transactional relationship for recipes. How can you be more helpful for your audience? What makes you different?
How (and why) to prepare your site for Q4 — Q4 is a critical time for food creators thanks to increased site traffic and earning potential. But Madison explains that many creators forgot to get their websites ready and are missing an opportunity. She shares exactly how to do this and why website optimization is crucial for converting traffic into loyal followers.

Resources:

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