Business Wars Taylor Swift vs The World | Revenge of the Swifties | 3
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Mar 6, 2024 In 2019, Taylor Swift's quest to reclaim her music masters from Scooter Braun takes center stage. As tensions rise, her dedicated fanbase, the Swifties, emerges as a powerful ally. The podcast explores the emotional complexities of betrayal and industry politics, highlighting Swift's determination to re-record her hits amid public scrutiny. It also examines the clash between artistry and ownership, reflecting on how social media amplifies both support and backlash in the music world.
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Swift's Reaction to Braun's Acquisition
- Taylor Swift discovered Scooter Braun's acquisition of her masters through a text from Scott Borchetta.
- This led to her posting a Tumblr message, expressing her discontent and accusing Braun of bullying.
Re-recording Masters
- Re-recording songs, as suggested by Kelly Clarkson, isn't new; artists like JoJo and Def Leppard have done it.
- Labels often include clauses to prevent this, giving artists a limited time to exploit their masters.
Investor Pressure on Braun
- Scooter Braun faced pressure from investors after Swift announced plans to re-record.
- They emphasized the potential financial impact on the $300 million investment, expecting $15 million annually.
